A few weekends ago, we were downtown and my boyfriend suggested visiting the new Duane Reade at 40 Wall Street. I was not particularly enthused because in New York City, Duane Reade (aka "DR") can be found on almost every street corner next to the Chase banks and Starbucks and goodness knows I'm stopping in them frequently enough searching for new drug store polish releases. But the 40 Wall Street location was hyped as a new concept store, and I try to be accommodating to my boyfriend's suggestions as he has patiently accompanied me on many a polish adventure.
A hologram-esque woman (not quite R2-D2's Princess Lea... did anyone else order Star Wars on Blu-ray this week?) welcomed us as we entered the massive 22,000 square foot drug store. Here you can pick up not just the essentials, but a sushi lunch and a smoothie from the juice bar. Bad hair day? You can get a blowout here before heading back to the office! While most of the store has the same look as other upgraded DRs around New York City, the magnitude and new services set this store apart from the rest.
While wandering through a super-sized yet otherwise common beauty section, I found a display I never expected to see in the United States, never the less in a Duane Reade on Wall Street.
I think the feeling that best describes seeing the display of GOSH cosmetics would be the excitement of stumbling on hidden treasure while not even following the map. Duane Reade? GOSH?! These are polishes I've only seen on your lovely blogs! I stood in front of the display for an unnatural amount of time, staring, just to fully take in what was there before me:
I asked the sales associate if any other Duane Reade locations sold GOSH, as this was the first time I had seen it anywhere in person. He said the 40 Wall Street location was piloting GOSH products, but they may expand to more DRs based on sales. I did a quick search around the interwebs when I came home and it seems back in March, several DR locations sold GOSH. Reader Michelle recently reported a GOSH sighting at DR around 35th and Broadway!
The employees must have wondered why I was so giddy while I examined each polish. While Holographic and Rainbow were sold out, I picked up Gasoline (an item on my wish list from years ago back when I started reading your lovely blogs) and Purple Heart.
GOSH polishes are $7.50 at Duane Reade. Let's hope these are here to stay :)